co-owner + hairstylist
Danica
Danica co owner and stylist, has been in the industry for 14 years. You can say hair runs in her blood; she grew up working for her late uncle that ran a successful business in Allentown, PA.
Danica has extensive training with Aveda for 6 years. She's also certified in foilayage and balayage with Grayson Troy and one on one training with Mane Ivy in Arizona.
She specializes in blonding, lived in color and long haircuts.
When she's not in the salon, she's spending time with her family; husband Jim, daughter Mikayla, 2 boys James and Edison and their sweet fur babies Buddha and Mushu.
co-owner + hairstylist
Elaine
Elaine co owner and stylist, has been in the industry for 13+ years. She is our curl expert and has been specializing in curls for 5 years. She also loves working with short hair and dimensional brunettes.
She has continued her education by attending multiple classes throughout the years. Some of her certifications include: Deva Cuts, Rëzocuts, Forever Curls and Ouidad. Balayage and Babylights with Nick Arroyo NYC Academy, as well as Foilayage and Balayage with Grayson Troy.
When she's not in the salon she loves spending time with her family; her husband Anthony and 3 boys: Jordan, Carter, Zeke and their sweet Rottie girl Cali. Visiting the beach as much as possible, reading and listening to a true crime podcast.
hairstylist
Ali W.
Ali has been serving guests in the Lehigh Valley for over 14 years.
Ali specializes in razor cuts, structured bobs & lived in color. She also enjoys grey blending which allows people to embrace & love their natural changing color.
When Ali isn’t behind the chair, she is spending time with her husband Derrick and her 2 mastiffs Bruce & Bella. She loves to being outdoors, garden, working out and traveling.
hairstylist
Sarah
Sarah has been in the industry since 2015. She has trained with some of the Valleys top stylists, completing an advanced training before starting her career behind the chair. She has studied the methods of Vidal Sasson, Wella Cut Craft, Davines, and has traveled throughout the Valley as well as to New Jersey and New York to take various cutting and color classes.
Sarah’s style combines technical with creative and her specialties include blondes, dimensional color, and textured long haircuts. She also really enjoys event hairstyling/makeup.
When she’s not behind the chair, Sarah enjoys spending time with friends and family, learning about health/nutrition, and getting out into nature. She loves music, plants, and loves to learn as much as teach.
hairstylist
Jordan
Jordan or Jo comes to us with 8 years of experience behind the chair. She specializes in lived color, max blonding and handtied extensions.
Winning best stylist of the Lehigh Valley in 2023, she continuously keeps up with her education and has multiple certifications. Most recent being; Braggn Beauty, Haircation, Mane Ivy and one on one training with Habit Salon in Arizona.
When she’s not in the salon, she loves spending time with her family, reading or binge watching a good reality show!
hairstylist
Allie H.
Allie graduated as an Elite Metro Beauty graduate in 2017. With 7 years of experience in the industry her specialities are; lived in and dimensional color, blonding, layered cuts and long bobs.
Allie has furthered her education with Behind the Chair University and The Blonde Chronicles.
Her hobbies are traveling with her fiancé and puppy Archie, shopping, spending time with family and busy planning her wedding for May 2025!
junior stylist + assistant
Rian
Rian is from Cheltenham, Pa. She graduated in 2018 and attended Eastern Center for Arts and Technology where she obtained her cosmetology license.
Upon receiving her license, she assisted at a salon for 3 years where she continued to expand her knowledge and skill set with provided classes from Goldwell and L’oreal. She loves vivids, color corrections and training along side of Elaine to become a curly specialist!
Her future goal in the industry is to be a positive influence and role model for those around her.
When she’s not working, she is watching crime/horror shows, trying new coffee shops and traveling.
assistant
Talayah
Talayah is a local graduate after being homeschooled most of her life. She attended LCTI for cosmetology and is set to get her license in Spring of 2025.
She loves to make people feel beautiful inside and out. She is looking forward to learn more about curly hair.
Outside of work, Talayah loves hangin out with her family, playing board games, reading anime & shopping
assistant
Katrina
Katrina is a current beauty school student at the Institute for Cosmetology and is expanding her knowledge with us. She is eager to learn new techniques and we are excited to have her.
When Katrina isn't in the salon, she spends time with family, her dogs and kicks her feet up after a long week of school and work.